About MAKE

At MAKE, we believe creators deserve a banking solution that gets them. One that’s fast, intuitive, and built to help them grow. We’re building the world’s first financial platform tailored to content creators — making it easier to earn, spend, and save money across borders.

MAKE was founded with a specific purpose in mind to address the underserved needs of the Creator Economy often overlooked by traditional banking while bringing forward technology, banking, and global solutions for our Creator Economy Clients.

About the role:

We are looking for a data-driven and customer-focused Senior Lifecycle Manager who is curious about user behaviour and passionate about driving retention and engagement. The ideal candidate is an owner who can combine strategy, systems thinking, and hands-on execution in a fast-paced environment.

In this role, you will own MAKE's lifecycle marketing, building and optimising programmes across onboarding, activation, engagement, and retention. You'll work closely with Product, Customer Success, and Growth to create personalised, scalable journeys, using data and experimentation to improve activation, engagement, and long-term customer value.

Key Responsibilities:

• Own MAKE’s customer lifecycle marketing strategy from trial through to activation, engagement, and long-term retention

• Build and manage the full lifecycle marketing stack: onboarding email sequences, in-product messaging, nurture flows, and re-engagement campaigns

• Work closely with the Product, Customer Success, and Growth teams to identify key moments in the customer journey and build marketing programmes that support each stage

• Use data to understand user behaviour, segment audiences, and test and optimise campaigns continuously

• Manage and develop MAKE’s marketing automation and CRM capabilities, ensuring we’re using the right tools to deliver the right message at the right time

• Develop personalised, scalable lifecycle programmes that turn new signups into loyal, long-term customers

• Define and track lifecycle metrics including activation rates, engagement scores, churn, and retention

• Over time, build a lifecycle marketing function that becomes a core driver of MAKE’s retention and expansion revenue

Qualifications:

• 3+ years of experience in lifecycle, CRM, or retention marketing, ideally in a B2B SaaS environment

• Hands-on experience with marketing automation and CRM tools (e.g. HubSpot, Braze, Intercom, Customer.io)

• Strong analytical skills — comfortable working with data to understand user behaviour, build segments, and measure campaign performance

• Experience building and optimising email sequences, onboarding flows, and nurture programmes

• Solid understanding of the customer lifecycle and how to design programmes that move users through it

• Comfortable working cross-functionally with Product, Customer Success, and Growth teams

• Experience in a fast-moving, early-stage company where you’ve had to build things from scratch

Nice to have Qualifications:

• Experience with product-led growth (PLG) motions and in-app messaging

• Familiarity with the no-code or automation space, or experience marketing technical products

• Experience using AI to personalise or scale lifecycle communications

• Some exposure to customer success or revenue operations

What’s in it for You

• Competitive Salary: Attractive compensation and relocation package commensurate with experience and skills.

• Professional Growth: Opportunities for career advancement and personal development in a fast-growing company.

• Inclusive Culture: Be part of a diverse and collaborative team committed to innovation and excellence.

• Collaborative and Supportive Team: Working with team members that understands the importance of the work you’ll be doing