About MAKE

At MAKE, we believe creators deserve a banking solution that gets them. One that’s fast, intuitive, and built to help them grow. We’re building the world’s first financial platform tailored to content creators — making it easier to earn, spend, and save money across borders.

MAKE was founded with a specific purpose in mind to address the underserved needs of the Creator Economy often overlooked by traditional banking while bringing forward technology, banking, and global solutions for our Creator Economy Clients.

About the role:

We are looking for a strategic and customer-focused Product Marketing Manager who combines strong positioning, messaging, and storytelling skills with a deep understanding of customer needs. The ideal candidate is an owner who thrives in a fast-paced environment and can translate complex products into clear, compelling value propositions.

In this role, you will own how MAKE's products are positioned, messaged, and brought to market. You'll work closely with Product, Marketing, and Sales to develop customer insights, shape messaging and launch campaigns, and create compelling content that supports acquisition, adoption, and growth.

Key Responsibilities:

• Own product positioning and messaging across all customer segments — defining who we’re for, what problems we solve, and how MAKE is uniquely better

• Develop deep customer insights through research, interviews, and data to inform messaging, product strategy, and go-to-market decisions

• Craft the narratives that power our website, sales collateral, onboarding flows, and launch campaigns

• Lead product launches end-to-end — working with Product, Marketing, and Sales to bring new features and capabilities to market

• Be the connective tissue between Product, Marketing, and Sales — ensuring alignment on what we’re building and how we’re telling the story

• Enable the sales team with clear messaging frameworks, competitive intelligence, and collateral that helps them win

• Define and track the metrics that show whether our product marketing is driving awareness, consideration, and conversion

Qualifications:

• 3+ years of experience in product marketing or a closely related field

• Strong at crafting clear, compelling messaging and positioning — you understand how to simplify complexity and make it land

• Experience conducting customer research and using insights to shape strategy

• Experience owning product launches and go-to-market plans

• Comfortable working cross-functionally with Product, Sales, and Marketing teams

• Experience in a B2B SaaS or tech company

• Experience in a fast-moving environment where you’ve had to be both strategic and hands-on

Nice to have Qualifications:

• Experience in the no-code, automation, or developer tools space

• Experience with competitive intelligence and market research methodologies

• Some experience enabling a sales or partnerships team

• Experience using AI to accelerate research, writing, or analysis

What’s in it for You

• Competitive Salary: Attractive compensation and relocation package commensurate with experience and skills.

• Professional Growth: Opportunities for career advancement and personal development in a fast-growing company.

• Inclusive Culture: Be part of a diverse and collaborative team committed to innovation and excellence.

• Collaborative and Supportive Team: Working with team members that understands the importance of the work you’ll be doing